Our Story

Who We Are

IN FASHION BY VERA began operating in Miami in 2000, following Vera Judith’s relocation from Barranquilla, Colombia. As the founder and owner, Vera Judith has long been passionate about fashion and helping women express their individuality through clothing.

With a background in finance and a strong commitment to customer service, she initially built her business by providing personalized clothing selections and delivering them directly to customers’ homes. As the business grew through persistence, dedication, and lasting customer relationships, she expanded into a boutique retail format.

At IN FASHION BY VERA, we believe that fashion is more than simply following trends. It is about expressing your personality, embracing your individuality, and developing a style that feels uniquely yours.

We don’t just sell fashion; we celebrate personal style.

Our Mission

Our mission is to help women discover and embrace their personal style while staying informed about current fashion trends. We are committed to offering fashion choices that balance style, comfort, and affordability, empowering every customer to feel confident and comfortable in what she wears.

We believe that great style should reflect who you are, suit your everyday lifestyle, and fit your personal budget.

Our Vision

Our vision is to become a trusted destination for women seeking fashionable, versatile, and affordable clothing that celebrates individuality and confidence.